Regina Moeller


“The multitude of voices into which Regina Maria Moeller splits her artistic work corresponds to the various positions she adopts with regard to that which she confronts. Similar to the way in which overlapping circles form intersections that shift previously peripheral material into a (new) center, Moeller shifts attention and reshuffles the cards, so to speak: secondary characters become protagonists, coherencies become contents, opposites are robbed of their oppositions. Moeller uses the strategies inherent in her media, overwriting and adapting them for her own purposes, and shows that there are always a number of different versions underneath and alongside the official interpretation.”

(Matthias Herrmann in: Regina Moeller: embodiment – dress plot, Secession, Vienna 2004)                 

Regina Maria Moeller situates her works in the border realm of art, fashion, and comics. She takes various formats of contemporary cultural communication and reflects on their identity-forming, economic, and functional connotations.

For example, in her magazine regina, which she founded 1994, she adapts the language of women’s magazines. Through subtle shifts she undermines the common constructions of female identity. . . regina includes the familiar sections – fashion, work, home & garden, recipes, partnership – but the real content of regina is evident how this everyday is dealt with somewhat differently, often through the production of discourse.

The supposed fixed limits of identity and representation comprising the magazine category “woman” are shed to reveal glimpses of how format, content and method weave together to flesh out a subtle character – regina – who walks between documentary and fiction: a realism produced by the canny convergence of art, comics and everyday life.

Parallel to regina she started the label embodiment, 1994. Under this label, she designs prototypes related to interior design and clothing that address for example the role of women in society. In limited editions, Moeller produces furniture, wallpaper, carpets, accessories and clothing, and marks a link between art and design on the one side, and art and daily life on the other. The prototypes always relate to the artist’s own body measurements. They serve as models for limited editions, from which individual pieces are tailored.

The works from embodiment can be worn or used as functional design as well they relate to portraiture or sculpture. embodiment is to be understood as a link between art and design, body and costume design.

Her work has been exhibited internationally and she contributed with writings, interviews and comics to various publications.